testimonials

Lorie was one of our most responsible, productive, and knowledgeable editors on the Yahoo! home page team. Her speed, calmness, and sensitivity to content and audience directly reflect Yahoo!'s ability to communicate information to users in a very timely/appropriate manner. Despite a pressured-filled work environment, Lorie was never rattled. She always kept her composure and demonstrated a 'can do' attitude. Lorie was usually the first person to log on and often the last one to leave. She would be a top notch contributor in any organization.

Katherine Ho Senior Homepage Content Engagement Manager, Yahoo!

Lorie Parch is an extremely talented editor who combines her deep understanding of the online medium and online consumers with an extraordinary dedication to editorial excellence. Working with me as the Executive Editor for the 2+ million member AOL service in the UK, Lorie had the unenviable responsibility of introducing editorial standards to the AOL UK service, managing the quality of 23 content channels, and overseeing the launch of new areas and channels, including the very successful Parenting channel. It was a daunting task but Lorie was unflappable, successfully rising to the many challenges with determination and style.

Anne Alexander Senior Vice President, Editorial Director, National Geographic Adult Books former Vice President and Group Publishing Director, AOL UK

Lorie is a joy to work with: a smart, creative, collaborative writer and editor who has deep knowledge about health and service journalism, not to mention a work ethic that puts the rest of us to shame. I'd hire her again in a minute.

Beth Fenner Editor-in-Chief, Chicago magazine former Assistant Managing Editor, Money Magazine

Lorie is so great to work with that I hired her not once but twice—and I'd do it again without hesitation. We first worked together at Hearst's interactive media division, where Lorie started as associate editor of Good Housekeeping's Web site and the site's health editor, and where she was quickly promoted to oversee all health content for HomeArts.com, Hearst's women's Web site. She assigned and edited excellent stories and interactive features, turning the site into an authoritative, comprehensive resource for women. When I moved on to launch Parenting magazine's Web site, Parenting.com, at Time Inc., Lorie became that site's executive editor. She was and is a creative, intelligent, and extremely well-organized editor and manager.

Liza Schoenfein former Editorial Director-Food Channel, HomeArts.com former Editor-in-Chief, Parenting.com

Lorie Parch has the kind of reporting skill that comes with 20 years in the magazine business, both as a writer and an editor. She knows whereof she writes, and that knowledge gives her an edge in following the story beyond the superficial facts. But that's not what makes her stories so compelling. She's a stylish and accomplished writer whose graceful prose and skillful use of the language creates word images that can make a report on the most ordinary of topics—the health benefits of, say, soy—absorbing.

Nancy F. Smith Managing Editor, Smart Money Magazine former Executive Editor, Self Magazine