Lorie A. ParchLorie A. Parch is the founding principal of
828 Communications, a Los Angeles-based consulting firm specializing in lifestyle content across most media.

  • Over 20 years in national consumer magazines
  • Over 15 years working at or with websites and ISPs
  • National Magazine Award-nominated journalist
  • Deep knowledge of health, wellness, fitness, nutrition, pregnancy, parenting, and other lifestyle topics
  • Staff experience at AOL, Yahoo!, Time Inc., Condé Nast, Hearst, Gruner + Jahr, AMI; clients have included Rodale, Time, Inc., and Reader's Digest
  • Deep experience in site strategy, information architecture, usability, CMS and site launches, relaunches, and redesigns
  • Senior-level management experience (teams from three to 60+)
  • Curriculum development and online and in-person instruction in web content
  • Knight Journalism Fellow (Centers for Disease Control)